01 · Creative AI & Performance

I shipped ad creatives that cut CPR by 66%.
Here's the work.

AI-augmented visual production pipelines for direct-response — from prompt to deployed Meta ad — and the metrics to prove it.

See the work ↓

11x Cheaper CPR

Single campaign · Brasador® Meta

−66% Cost per conversation

+110% conversations · same budget

03 · Brasador® · Meta Campaigns · Direct-Response

Brasador® on Meta.
Real campaign. Real data.

DTC brand, Argentina. WhatsApp click-to-message direct-response.
AI-augmented creative production — brief to deployed ad.

WORKHORSE · 1,246 CONV

1,246Conversations

3.5%CTR

20.7%Hold rate

133KReach

Creative direction by Sebastián Vizzo · executed with in-house design team

−66% Cost per result

Cost per WhatsApp conversation, after a relaunch diagnosis. Same campaign objective, new creative strategy — the CPR dropped 66% within the first week of the relaunched set.

+110% Daily conversations

Same products. Same budget. Different creative strategy. Daily WhatsApp conversations more than doubled from the same ad spend — driven by improved hook-to-offer alignment across the creative set.

11x CPR improvement

CPR improvement after diagnosing and fixing a misconfigured optimization goal. The campaign was optimizing for the wrong event — a single structural fix unlocked an 11x drop in cost per result on the corrected ad set.

3.8% Campaign CTR

Campaign CTR at frequency 1.35 — no creative fatigue. A 3.8% CTR at low frequency means the creative was hitting the right audience with the right message, not burning reach through repetition.

How it runs

01 Brief → AI image generation → motion edit

02 Deploy to Meta · A/B multiple angles simultaneously

03 Metrics via Meta Ads API → iterate on winners

04 · Pipeline

The pipeline.

Concept to deployed ad. AI-augmented, hand-shaped at every step.

Concept & brief hook angle · format · target

Define the angle, the format, and the audience signal. Direct-response intuition before any tool.

AI image generation generative AI · iterated prompts · custom pipeline

Generate multiple visual variations fast. Curate, don't just generate — the hand shapes every output.

Motion & edit video editing · time-ramp · motion graphics

Add pacing, text hierarchy, hook structure. Narrative timing built into every cut — not uniform.

Deploy & measure Meta Ads API · A/B rotation · CPR tracking

Deploy. Read the data. Iterate on what converts. Cycle runs in 72 hours or less.

The hooks reel above was built with this exact pipeline — 2 angles, multiple entry points, same campaign window.

05 · Motion reel · Not a performance ad

Range beyond performance.
Motion AI, cinematic.

Stratosphere is a motion reel built entirely with AI-generated imagery and time-ramp editing. The full range of what I can do with motion, when the brief calls for it.

View Stratosphere live →

I shipped ad creatives that cut CPR by 66%.
Here's the work.

First 3 seconds.

Brasador® on Meta.
Real campaign. Real data.

The pipeline.

Range beyond performance.
Motion AI, cinematic.

If you need results,
not just good-looking ads.

I shipped ad creatives that cut CPR by 66%. Here's the work.

First 3 seconds.

Brasador® on Meta. Real campaign. Real data.

The pipeline.

Range beyond performance. Motion AI, cinematic.

If you need results, not just good-looking ads.

I shipped ad creatives that cut CPR by 66%.
Here's the work.

Brasador® on Meta.
Real campaign. Real data.

Range beyond performance.
Motion AI, cinematic.

If you need results,
not just good-looking ads.